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KW Marca e comunicazione digitale M1+M3

Contenuti modulo 1:

  • Brand trust and loyalty in the internet;
  • Brand advocacy and advocates;
  • Customer cognitive and emotional interaction in the net;
  • Brand engagement in social media;
  • Paid search e Seo.

Contenuti modulo 3:

  • Communication and Editorial Planning;
  • Digital Paid Advertising;
  • Mail Marketing;
  • PW - casi di brief per applicare i moduli 1 e 2.