Contenuto
Ricercatori coinvolti
- Ilaria Baghi, SECS-P/08
- Veronica Gabrielli, SECS-P/08
- Giovanna Galli, SECS-P/08
- Silvia Grappi, SECS-P/08
- Marcello Tedeschi, SECS-P/08
Progetti di ricerca
I principali gruppi/ | SSD coinvolti | Ambiti di ricerca coinvolti | Anni |
| Customer delight: toward a new conceptualisation of the construct in technological environments powered by Artificial Intelligence | SECS-P/08 | Marketing | 2023-2025 |
| Customer Delight (CD) in new technological environments powered by artificial intelligence | SECS-P/08; IUS/04; IUS/05 | Marketing; Diritto dell'economia e dei mercati | 2021-2023 |
| Sustainable Trend and Consumer Practices | SECS-P/08 | Marketing | 2021-2022 |
| Online education support and teaching effectiveness | INF/01; SECS-S/05; SECS-P/08 | Comunicazione digitale; Marketing; Metodologie di ricerca | 2020-2022 |
| Crisis Communication, Brand Crisis and Consumer Reactions | SECS-P/08 | Marketing | 2019-2020 |
| Corporate Social Irresponsibility and Business Ethics | SECS-P/08; IUS/05 | Marketing; Diritto dell'economia e dei mercati | 2018-2022 |
| Brand prominence in cause related marketing | SECS-P/08 | Marketing | 2017-2018 |